I have been involved in the bike industry as an advocate and retailer since 1993, when I opened Chicago's first (now closed) transportation oriented bicycle store. Chicago Bike Blog has been around since 2007, when it was originally conceived as the online journal for that store. The blog has been sitting semi-dormant for a few seasons, while I've been involved in many things, chief among them starting up a brand new bike business!
I was looking for something else I could contribute, for a way that I could make a difference in the Chicago biking scene. Specifically, I was wrecking my brain about how to mobilize those reluctant Chicagoans who remember biking from their youth as being fun and carefree, but who are now put off from enjoying biking either by traffic and safety concerns, lack of time and leisure, feeling out of shape, not knowing where to go, or just not knowing where and how to begin.
Those who are already cycling enthusiasts have many online resources to consult on racing, training, technical issues, gear and how-to's. However, I realized that for the beginner cyclist in Chicago, there is no centralized place for reliable, tested, basic information on the who, what, where, when, how and why of biking in Chicago.
And it dawned on me that, since I am fortunate enough to own the Chicago Bike Blog domain, I could put it to good use, and help more Chicagoans enjoy bikes.